Making Local SEO Effective for Your Business

Since location based marketing seems to be catching up, it also appears that local SEO is becoming more popular. This article will look into three highly efficient local SEO techniques that will help skyrocket the rank of your business in the SERPs for the keywords of your choosing.

Right off the bat, when you’re done reading this article, you’ll need make your business profile with the three major search engines. The first thing is registering and creating your profile, but before it gets listed they’ll need to verify your offline business address by phone or mail. Compared to the millions of offline businesses, there are very few profiles listed on the search engines, and that suggests people may not be aware of this. Local search can be quite effective, and your business profile will help your overall local search optimization. You should never make the mistake of mistreating your customers. It is unlikely that this is a new piece of information for you, but you will find it even more helpful and important now that there are many review sites and social media platforms where clients can post their thoughts and experiences. Whether it’s good news or bad news, it can spread fast. Thus, to reduce the likelihood of your customers badmouthing you, you need to make sure that you treat them well. To guarantee that your customers are completely satisfied, you need to over deliver if you can. Doing your best is the key to success with this approach. Local search uses information about the company that is both on its official profile and on other sites. So, if a customer encounters a negative issue with your business offline, they might decide to get back to you by post a negative online review.

Last but not the least; go ahead and add a local phone number to your site. Ensure that your number is written out in text form as the search engines won’t be able to understand it then. To prove you are a real business you need to have a real number on your site, meaning that you shouldn’t even think of 800 numbers.

Why? They might look good and professional but they don’t show where you are located. Thus, you should ensure your number is completely real. Local SEO has many components, and it is more specialized than general SEO work. If promoting your offline business works for your model, then it’s something that is just waiting for you to do.

The WordPress Plug-ins of Choice for Online Businesses

It’s natural to assume WordPress is only for blogs and nothing else. Well, it’s possible to use to WordPress not only for your blog, but also your website. WordPress is what is called a Content Management System, CMS, and it has a lot of versatility to it. What’s really great about this are all the plugins that are always being developed, and you can get your blog/site to do just about anything you want. Here are some excellent plugins for IM marketers, and you should at least evaluate them for your business.

You may not understand why, yet – but make sure you install the Google XML Sitemap on your blog plus read-up about using it. This is one of “those” things that is so critical to the success of any blog that relies on SEO, and most do. If you’re going to do SEO, then Google needs to crawl all of your pages – it uses the sitemap to do that. Also, it’s highly recommended to build a new sitemap when you update your site, but if you update it every day then perhaps once a week, etc. If you try to do this long hand it becomes a time consuming ordeal. However, not really a problem with the plugin because it auto updates whenever your site is updated.

The Similar Posts plugin kinda does what you’re thinking it might do. When you make any post, this plugin will find related/similar posts and then insert a link at the bottom of your posts to the related ones. Ok, so it’s pretty obvious why this is a good idea; it will try to interest your visitors in other posts, etc. This technique has been shown to work with keep readers on a site. Never give them a reason to navigate away to somewhere else.

There’s a plugin, SMS Text Message, that send a text to subscribers whenever there’s a site update. Ok, first it uses an optin form that it places on your site. It’s easy to do this, visitors will simply optin with their cell phone number, and then it’s all set and they’ll get updates with text messages. This seems to be a novel way of keeping your subscribers aware of what’s going on. Of course not very many people are going to be open to giving out their phone numbers these days so don’t be surprised if it takes you a really long time to build up your list.

WordPress is a fantastic system for internet marketers. The platform is free and easy to use. The version releases tend to be stable, and it’s no problem to customize it. You’ll be able to do just about anything you’ll ever need from it. It’s an IM marketers dream in so many ways.