It takes a unique type of person who uses direct mailing campaigns in their business model. Simply put, this business model is still very applicable and profitable. According to those experienced in this area, prospect responses are not as high as they used to be. But you get to decide how much money you want to make. If you are an experienced professional within this industry, then making higher profits should not be a problem. But remember that you can integrate direct mail with your online efforts. Amazingly, internet marketers did not start doing this until a few years ago. But, now they are blending the two and are doing well.
You have to make a choice between doing a mailing campaign that is either with a sealed envelope or a postcard. Which you choose depends on your budget, experience and comfort level. Depending upon your budget and comfort level, this choice can go either way, yet postcards are often recommended. Also, small 4.5″ x 6″ postcards are not your only option. Larger postcards are also an option. You can use a professional design, plus make them glossy. Using effective copy is the key to succeeding with this tactic. You only have a few seconds to get the prospective buyer interested. Be sure to include your strongest benefit along with a call to action.
Set up some type of mailing plan if you really know what you are doing with direct mail. You can do a lot of different things based upon what you are selling and niche market. For example, this might be seasonal ads. Think about sorting your list and promoting to particular groups. Think of all of the many ways that you can break down your list and get them to your offers. Direct mailings are even more versatile now because of the internet industry. However, you are not required to utilize the internet.
You can fulfill various marketing objectives with each of your individual direct mailings. Therefore, you shouldn’t be planning solely your next campaign, but all the others following it. Branding can be expensive, but with DM you can add the branding elements with an offer.
Direct mail can also be used to expand your customer base by generating new leads. And don’t forget you can structure your promotions exclusively for generating leads. Relationship building is another thing you could use non-promotional mailings for, if you can afford it of course. You should avoid trying to sell in these types of pieces and instead make sure to offer your reader value.
When you are knowledgeable about direct mailing, you can start to set up your own campaigns. But, do not get ahead of yourself. You could say that creating your first campaign could be compared to building a website for the first time. You are frustrated with what is going on, but it will be some time before you get positive results. The second time around is much better. You will discover the same thing with your direct mailings, so jump on it.