Tips for Win-Win Joint Ventures

When you’ve got your own business, it is good to learn about joint ventures and how to make them happen. You might even be an expert with them and start up a brokerage. Most JVs come together from the efforts of two businesses, though. You can help speed up the process by looking critically at your own business. After that, you should open up your awareness and seek out candidates for a JV.

Finding Potential JV Partners

A good partnership will be with someone whose product or service complements yours but doesn’t compete against what you’re already doing. It’s like milk and cookies: they go well together but they aren’t in competition. That is how you must think about finding potential JV partners.

All business discussions should be short and not use up anyone else’s time. This same logic applies during the times that you are inquiring about joint venture partnerships. In addition, do not make the other business mad by using marketing hype. If you contact the other business, state your purpose for contacting, preferably do this in writing. You should not write too long of a letter. However, you should make a good presentation. You can do this at a later time, if need be. Always explain how a joint venture is advantageous for them.

Compelling Offer

You can increase your odds of landing a joint venture deal if there is something compelling about your offer. Some businesses, however, are harder to connect with than others. The thing to be aware of is that you are only one of many people who want to do business with them. A big company gets emails and phones calls on a daily basis from people wanting to do business deals with them. What this means is that you must have something truly valuable for them if you want them to take your offer seriously. You need both a great offer and a polished way of presenting it if you want to make any inroads. If you’re not sure you have what it takes to land a mega JV, why not get your feet wet and try some smaller ones first?

If you’ve got business contacts that are able to be developed into potential joint ventures, you should make sure to keep in touch–and this is why. You are able to call and speak with them, and that can lead to an alliance in the form of a JV. It’s important to talk with them about these industries and to see whether or not the both of you are going to be interested in all of the same things. This helps keep it from feeling like a joint venture in the beginning. When you can offer them something that is valuable to you both, it’s time to turn your talks more serious. If you get an idea, keep it quiet and start to develop it by yourself. If the idea proves merit worthy, you can discuss it with the other person. Joint ventures happen every day. You probably see them on a regular basis. Each business has something to offer. They are linked by what they do together. What is occurring is a cross-pollination of promotion for each business. Even an individual doing IM can participate with JVs. It works for most people across the board.

Achieving Social Media Marketing Success

Why Invest In Social Media

Social media is the most popular revolution to ever hit the Internet. This is not a simple fad, it’s going to be around for a really long time. So when you aren’t taking part in the social media revolution you’re just letting success pass you by. Social media just has that certain something that makes it quite appealing to the online crowd.

Maybe it has something to do with the fact that it allows you to connect immediately with other people. It might also be the way it lets you stay in touch regularly. Whatever the reason for it may be, social media marketing is going to be around for the long haul–it’s not going anywhere. If you aren’t making the most of it, then you are missing out on something huge. If you want to work with social media, here are a few tips that will hep you out.


If you do not already have your very own Facebook page, now is the time to correct that. In order to actually be a part of social media like you haven’t been before, you need to take steps to put your presence everywhere within the social world. When we mention Facebook, we’re talking about the most powerful social media platform in existence. Why not take advantage of it? Facebook makes it easier than ever for people and companies to make contact with each other. They give you everything you need from statistics and on to get as much as possible from your social media marketing campaign. Now it is up to you to decide how to use it, right? So create and utilize a Facebook page if you haven’t.


The following you have on Twitter matters. When you want to really make a splash in social media, you’ve got to ensure that you have high quality followers on Twitter. Make sure you’re working hard to acquire a good number of very targeted followers. Numbers aren’t all that matters, there’s more to it than that. Twitter is a fabulous place that can give you plenty of extra mileage so be sure that you are making as much of it as you possibly can. Do everything you know how to do to ethically raise your follower numbers. But then again, don’t get too stuck up on the numbers. Quality is always better than sheer quantity.

In the world of social media, blogs are truly important. Connecting to your target audience through blogging is something that you really shouldn’t ignore.


A great way to reach out to your target audience is to submit guest posts to other blogs. You will find that people that are interested in your content will respond back. They will reach out and make contact when they appreciate the guest posts you compose. Then they’ll travel to your own sites and blogs and take action with you.

Not everybody is in love with working to achieve success through social media. That doesn’t mean, however, that it isn’t worth a try. In order to keep making things happen in the social media world, you have to take consistent action. You need to continue to push yourself. You must show your target market and audience that you feel that you have honest worth. If you aren’t persistent in your effort, this can’t happen. It’s really easy to fade off or fade away into the social media oblivion. And that’s exactly what will happen if you don’t take action now.