If you use search engines to look for relevant information on the web, you probably know the difference by now what good and bad SEO copy looks like. There’s nothing worse than visiting a website in order to find targeted information only to find the info on that site vague. These websites are usually filled with information you don’t need and the content that is available is badly structured and poorly written. Your site visitors need to be treated in a better way and they shouldn’t feel turned down when they hit your page. That’s why you’ll want to optimize your site for the most current keywords alongside relevant, high quality content.
There are a number of ways you can go about doing this. While you’re about to learn the ins and outs of SEO copywriting, you must understand that SEO copywriting takes effort. You can’t just use the some cheap article spinning software to create your content, but instead use a skilled way to write copy that makes sense to both human readers and search engines.
The first rule of SEO copywriting is to develop high quality content that connects with the reader. Content was always the king and will always dominate other areas of a website. Always keep in mind that the major search engines, such as Google, value useful content that is well written and structured. If your readers find value in your content, they will not only link to it but they’ll tell others about it, spreading it by word of mouth. What you want is for Google to see many backlinks to your site so that you’ll rank higher and get even more exposure.
The best tip anyone can give you is to use variations on keywords while also keeping the content relevant to the title. So if your content has repetitive keywords, then the search engines will see the article as not very informative. On the other hand, if you use a wide level of vocabulary that is related to the topic, then the search engines will see your page as highly authoritative. Google uses a technology called LSI or Latent Semantic Indexing for determining how valuable a piece of content actually is. This is why it makes sense to use synonyms of your keywords a long with the keywords you’re aiming for.
You can also use lists or bullet points to break your content into small chunks of information, which is an SEO copywriting technique that helps make your content more readable and also compliments the design of your webpage. This makes it easy for the reader to scroll back without having to search through lots of content. If the reader doesn’t want to read it all, the reader can easily scan through the copy and get a quick summary out of it. FOr more tips check out Bigfeetmarketing.com.
Last but not least, it’s best to use 4-5 keywords maximum in your file names. It is a known fact that having keywords in your file name will help you with your SEO. Not only that, but it’s smart to use these keywords in the directory where the file is located. If you want to rank well and get organic traffic that converts, you really need to write for the search engines.